Brand Activation

An increasingly curious term actively touted by two familiar parties; clients - who more often than not use it to define the activity they're spending their Ad-pounds on; and also by some agencies, who use it as a positioning statement when asked 'so what does your agency do is Brand Activation rallies around activity that brings brands to life and encourages positive participation - physically or digitally. Regardless of how we deploy this activity, let's get the basics right. This will in turn deliver tangible and mutually beneficial value to clients, brands and customers alike.