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Mice

Meetings, incentives, conferences and exhibitions, or Meetings, Incentives, Conferences, and Events (MICE) is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose. Recently, there has been an industry trend towards using the term 'meetings industry' to avoid confusion from the acronym. MICE events are usually cantered on a theme or topic and are aimed at a professional, academic or trade organization or other special interest group. MICE tourism is known for its extensive planning and demanding clientele.